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What do we learned from iPhone 7 and iPhone 7 Plus presentation

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iPhone 7 and iPhone 7 Plus are...

iPhone 7 and iPhone 7 Plus are The Best Smartphones Ever!

The first presentation of iPhone 7 took place at Apple’s event. The new model received a lot of attention because the corporation revealed more facts about coming smartphone.

In previous iPhone models customers were just switching to a bigger scren and battery. However, with the new model coming, developers offer the broader arsenal of functions and technological improvements, which will be covered in this article.

The design of the new smartphones, as expected, has changed not much. It’s all the same metallic iPhones which have 4.7 “and 5.5” display. Resolution of display is not different from the previous generation: 1334 x 750 and 1920 x 1080 pixels, respectively. But the brightness and color saturation increased. Apple did not focus too much on the design, but a few things are worth mentioning.

Stereo speakers were a pleasant bonus. Now speaker will change its destination when watching movies and listening to music and will play the role of the second main.

At the presentation, Apple was claimed that the iPhone 7 twice as loud than the iPhone 6s and frequency range with new speakers increased. We do not know how it is in practice, but if sound will be a little bit similar to the iPad Pro 9.7 ” stereo, it is certainly a plus.

Front panel remained the same except for the Home button, now it is touch. The rumors were confirmed, Apple decided to replace the mechanical button on the static touch panel, which still can recognize your fingerprint and display the desktop and open the list of applications. Only when you press it vibrates like a trackpad in the latest MacBook and MacBook Pro. Optimization of space allowed to place inside the new mechanism Taptic Engine, which now works not only on the 3D Touch but on the Home button too.

By the way, the button will be nice to vibrate not only during the clicking but also for incoming calls, messages, and other notifications.

New models have not port 3.5 mm. Apple launches a new wireless era without an optical drive. The company explained that in the iPhone is simply no place for him and told about an own vision of the era without wires. Phil Schiller even called such a step “courageous”, because the connector is obsolete and it is not able to support the new technologies by Apple. In return, the company offers to use Bluetooth-headset or use adapter lightning-to-3.5, which will be in packing iPhone as well as lightning-headset EarPods will be in packing too.

In addition, the new headphones AirPods was provided on the presentation. It is a wireless headset that can work 5 hours without a recharge. In general, accessory deserves a separate article, in which we will tell about the principles of work and positioning on the market.


At the presentation, Apple showed how good the iPhone in bad weather, because both models are protected from dust and moisture to standard IP67. Each promotional video company focused attention on this long-awaited feature.

Well, we should tell about the new colors. Apple has added two new: Black and Jet Black to the familiar Silver, Gold and Rose Gold. Space Grey does not exist, Black replaced it. The new Jet Black is gloss black, which looks amazing.

new apple iphone 7

In addition to the regular design innovations by Jony Ive, the new processor appeared in the iPhone. Heart iPhone 7 and iPhone 7 Plus is chip A10 ‘Fusion’: 4 cores (2 high-performance and 2 energy efficient), 64-bit architecture and 40% performance increase compared to the A9. As usual, Apple boasted that the new iPhone is 120 times faster than the first generation, and twice faster than iPhone 6 / iPhone 6 Plus. But the graphics performance has increased 50% compared to the previous iPhone.

The last generation iPhone was the most “persistent” in terms of battery life, this was announced by Phil Schiller. iPhone 7 will be able to work in the surf mode via Wi-Fi about 14 hours, while the iPhone 7 Plus will be able to work an hour more. And it is an hour longer than the previous flagship.

The most important thing in the new iPhone is a camera. iPhone 7 has 12 MP camera and optical image stabilization. The new processor processes the image for 25 milliseconds. It is 60% faster than the iPhone 6s.

iPhone 7 Plus has received two cameras that have a different focal length. The first camera can shoot with the double optical zoom, while the ordinary wide-angle lens captures the image with the familiar angle.

Apple would not be Apple if it did not implement the intelligent digital zoom that allows you to shoot with 10x magnification without loss of quality. When iOS 10 will be available, we can shoot pictures in portrait mode which automatically blurs the background behind the subject. But we will have to wait.

Both models have a new flash TrueTone with 4 LEDs, which operate on the same principle as before – artificial lighting turns more naturally when shooting at night due to the difference in temperature.


iPhone 7 will be cost at $ 649 for 32GB version, $ 749 for 128 GB and $ 849 for the 256 GB version. Prices for iPhone 7 Plus will start of $ 769.

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